We were tasked with writing a stirring manifesto to ignite the passion of old fans and pique the curiosity of a new generation. In addition to the manifesto that lives on in multiple mediums, we created social initiatives and a toolkit that the Franchise has utilized to maintain creative consistency across platforms.

Agency: Translation LLC

Client: Indiana Pacers

Chief Creative Officer: John Norman

Group Creative Director: Andy Ferguson

Art Directors: Ben Howard, Paz Molina

Creative Copywriter: Adia Faun Imara